Meet Your Coach
Benny Craig
“I founded Feel Good Hitting in 2015 to help hitters develop much more than just a better swing, my mission is to guide every hitter through building confidence, awareness, and mental toughness that lasts, far beyond the field and the batting cage.”
The Story
From the Cape to Carmel
With over 20 years of coaching experience, Benny has worked with hitters from middle school to the Major Leagues, refining their mental game, approach, timing, mechanics, vision patterns, adjustability, and the all-important ability to receive and process feedback, so they feel good going to the plate no matter what.
Before settling in Carmel, he coached at Cal State Los Angeles and Grossmont High School before becoming the primary hitting coach for the Orleans Firebirds of the prestigious Cape Cod Summer League. For nine summers he had the privilege to coach and mentor several future MLB players.
Benny grew up in San Diego, played at nationally ranked Grossmont High School, spent three years at UCLA as a switch-hitting outfielder, and transferred to Loyola Marymount, which led to being drafted by the Cincinnati Reds in the 19th round of the 1997 MLB Draft. He went on to play professionally for over 10 years, including time with the Reds, Astros, and several independent teams.
The Path
Player, then coach
Grew up
San Diego, CA, multiple sports before focusing on baseball at nationally ranked Grossmont High School.
College
Three years at UCLA as a switch-hitting outfielder, then Loyola Marymount for his senior year.
1997
Drafted by the Cincinnati Reds in the 19th round of the MLB Draft.
10+ years
Played professionally, including time with the Reds, Astros, and several independent teams.
Coaching
Cal State Los Angeles and Grossmont High School, then hitting coach for the Orleans Firebirds of the Cape Cod League for nine summers.
2015
Founded Feel Good Hitting in Carmel, Indiana.
Coaching Philosophy
Inside-out, ground-up
Great hitters are built from the inside-out and from the ground-up. A hitter’s development starts with a clear mind, a balanced body, and a confident heart. Every swing, every rep, every round, and every challenge is an opportunity to grow.
Benny’s approach blends the physical, mental, and emotional sides of hitting, correcting bad habits and refining ideal movement patterns while training presence through breathing, focus, and positive self-talk. The goal: confidence, resilience, and self-belief that show up on and off the field.
From the Cage
Read the Blog
Hitting, the mental game, and practical tips for players, parents, and coaches, straight from Coach Benny.
Visit the blog →Daily Reps
Follow on Instagram
Behind-the-scenes training, drills, and wins from inside the facility.
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